Three Tips To Take Your Email Marketing To The Next Level
According to research from the DMA, email marketing generates £42 for every pound spent. That represents a phenomenal return on investment so it’s perhaps no surprise that email marketing continues to be so popular. But how do you unlock the most value from your marketing? In this short blog, I’ll share my three top tips for getting the most from your email marketing.
Make Sure You’re Talking to The Right People
In a lot of ways, your email marketing is only as good as your list. Every day, you talk with people who are invested in your products and services. Email marketing is a great way to keep the conversation going and keep you at the front of these potential customers' minds but a sound strategy for lead capture is essential to ensure you communicate with the largest, most relevant audience possible.
Give. Then ask.
It’s no longer enough just to send email after email promoting your offering. This is especially true if you’re selling high-value products or services. Instead, try offering your readers content that’s useful to them. Innovative companies like Moz and HubSpot have long used everything from blogs to online courses to add value to their customers and cement themselves as knowledge leaders. This is a great way to grab and hold attention in a crowded digital marketplace.
Know Your Audience
If you want to add value to your audience, you need to get to know them. According to that same DMA research, only 55% of marketers think more than half the emails their organisations send are relevant to their recipients. The first step to making your emails relevant is asking what your customers need and what they’re interested in. Then you can build out a strategy for how to meet those needs and become a trusted go-to source for that knowledge.